Semalt: 2020 SEO Trends
Table of Contents
- Why Follow SEO Trends?
- SEO Trends for 2020
- 3 Bonus Trends
- How to follow these Trends?
The race to rank a website on top of Google search results is never-ending. Webmasters/ site owners/ businesses/ digital marketers frequently come up with new SEO strategies to improve their site’s ranking.
There is another reason why they make such efforts. Yes, you guessed it right. It is because Google regularly updates its algorithms. If a website needs to rank higher, it should be in harmony with the latest instructions, developments, and rules made by Google.
In simple words, a website should follow the latest SEO (Search Engine Optimization) trends to rank higher on SERPs (Search Engine Result Pages).
Why Follow SEO Trends?
The answer is quite simple - to win the ranking race. But for winning this race, you need to understand that SEO is an ongoing process, not a one-time event.
Let’s understand it in another way. Google aims to enhance the user experience, and businesses want to gain more clients, profit, and popularity.
Both can win only by coming together, working in alignment. And, it is possible when website owners/ webmasters/ digital marketers are aware of the latest SEO trends.
Therefore, you must remain updated with the latest SEO trends if you want to rank your website higher in search results.
SEO Trends for 2020
If you want to shine in the online world this year and for many more years, consider the top 10 SEO trends of 2020.
1. Ensure Optimized and High-Quality Content
The SEO game is nothing without content. If you have to be successful in 2020, your content should be valuable and relevant.
Whether the content on your website is write-ups, audio, video, or any other form, make sure you have people to make it top-notch.
Google is making efforts so that its crawlers hunt only the best content available on the internet. Google hasn’t achieved 100% success in it yet, but you can expect it soon.
If you make it a habit to keep only high-quality content on your website, you’ll remain unaffected from any content-related penalties Google introduces in the future.
Another thing you should keep in mind is to minimize the use of small keywords as much as possible. Instead, focus on long-tail keywords. The objective here is to address the queries of users holistically.
2. Prioritize Brand Building
If you are a famous and reliable brand on the internet, you’ll get recognition from Google and a higher rank on its search result page. It will result in an increased number of visitors and higher revenue.
You might have noticed that websites get a significant amount of traffic from social media. It is because the majority of people using Google are also on social media. When they come across something of their interest on social media channels, they click on it.
Over time, businesses have learned the following two things:
- If you have to win in the web world, you must be a big brand.
- Social media plays a crucial role in increasing traffic.
It means you should take the help of social media for brand building and increasing traffic to your site. In 2020, come up with a robust brand-building program utilizing social listening tools.
3. Go Local
The way people search has changed. While searching for a product or service, using a single keyword is out of fashion. Most people add terms like “address” or “near me” after the primary keyword.
It means more and more people are interested in finding a product or service near their location. This trend gained pace after the popularity of smartphones, and it is only rising.
To gain the maximum from this trend, you can create your business’s Google My Business page and target all local searches.
In going local, never ignore traditional SEO. Many people surf the internet to compare and get more details about a product or service.
They may visit your website and will leave quickly if relevant content is missing. Do not forget these people while developing the content on your site.
4. Prioritize Mobile Devices
If you get a chance to review the last year’s trend, you’ll find mobile-first or mobile SEO in that also. Yes, it was crucial last year, and it is essential this year as well.
The increasing number of smartphone users should be at the centre of every SEO strategy. Businesses should realize that people nowadays prefer searching for information on their mobile devices, rather than desktop.
In new SEO strategies, mobile devices should be at the centre. Digital Marketers should develop SEO strategies based on the searches made by users on mobile devices and varied objectives of businesses.
Make sure that your website is mobile-friendly and optimized to get the best experience on mobile devices. If your site is not, immediately make it mobile-friendly. You don’t know how much you’ve missed.
5. Enhance User Experience
User Experience (UX) is another thing to focus on in 2020. It is essential to understand that UX involves every experience right from the first interaction on SERP to the landing page, and even after that.
The primary concern should be to find a way to help users get the best experience on a website. Businesses should think of delivering value to people visiting their site.
Moreover, a website and its pages should load faster. What users see in the snippet on SERP should only be elaborated on the landing page. People visit a site after seeing the search results on Google. When they don’t get what they saw, they feel offended.
To enhance the user experience, you should discuss it with your developers. If there is a need for redesigning page templates completely, go for it.
6. Don’t forget the BERT Model
BERT stands for Bidirectional Encoder Representations from Transformers. It is the most crucial change Google introduced after 2014’s RankBrain.
The BERT model has made understanding searches better than ever before. SEO marketers should note that implementing the BERT model increases the probability of a higher rank on Google’s SERP.
Do you know why experts vote for long-tail keywords?
Because most of them are conversational queries, and eventually valuable to BERT. The prepositions such as for, to, and others matter and can transform the meaning of a search query.
Google hasn’t released any instructions about BERT, which makes it difficult for many to create content that ranks higher.
The best way to make content according to the BERT model is by analyzing the top 10 results on Google for a particular keyword. Find out whether the results are transactional, navigational, or informational.
Create content that is based on the analysis and serves users in the best way.
7. Voice search will gain more Popularity
How many times, on your smartphone, have you searched something by speaking to Google?
According to the latest voice search statistics, around 20% of the search queries on mobile devices come from voice.
Since voice search is becoming so popular, many people type search queries as if they are speaking to Google. It is another reason for focusing on long-tail keywords.
People who type long queries are mostly those who want a definite answer to their search. Businesses should note that these are the people who convert the most.
To get a higher rank in search results for voice queries, make sure to write the content on your site in a conversational, natural manner.
To make the most from voice searches, find and evaluate the question-based searches, understand the user’s intent behind a query, and find ways how you and Google together can deliver the best results.
On an optimistic note, the future of search is voice.
8. Structured Data should not lose Structure
By now, it is clear that high-quality and optimized content is going to be decisive in SEO 2020. However, Google algorithms do not completely understand the context.
It becomes the responsibility of webmasters to give search engines a hint about the content. It will help search engine crawlers to understand the site’s content in a better way and deliver results based on the intent of searchers.
The structured data also helps search engines understand how different elements of a page relate to further elements of the same page. It also gives crawlers an understanding of how a page connects to other pages of the same website.
Remember, structuring the data is not a one-time effort. If you did it last year, don’t assume you won’t need to structure it this year. There are plugins to take care of your website’s data, but experts suggest not to trust them blindly.
9. Influencers will be On-Demand for SEO
Today, influencers drive a significant part of web traffic. Marketers being aware of this spend a sizable amount of their marketing budget on these people.
Many influencer marketing statistics highlight that influencers are crucial for the growth of companies. Marketers present them as an authentic source to online users exhausted with all kinds of ads.
You may ask how influencer marketing relates to SEO. Well, influencer marketing helps you get high-quality backlinks. They help Google realize that your site is useful for users. Thus, it ranks higher in search results.
When you and an influencer work together, you can easily witness a spike in your online visibility and traffic to your site.
An important thing you should note is to partner only with those influencers belonging to your niche. If your niche is fashion, you should partner with an influencer having the latest and thorough knowledge about the fashion world. If you don’t, you might not get the expected ROI.
10. Videos will Overpower all other types of Content
Everyone likes videos, even Google.
Yes, videos are the latest SEO weapon in the arsenal of Digital Marketers. Many experts believe that videos have a high probability to not only rank higher on SERPs but clicked more as well.
Instead of focusing only on the textual form of content, 2020 is the year to give equal attention to the videos.
You can come up with YouTube videos in support of your existing content. When your video appears in search results, you will surely get more traffic.
In preparing videos, don’t forget that you have to keep the user’s intent on the top. If people find your video useful, you’ll see a significant increase in traffic and engagement.
Another thing you should keep in mind is to optimize the video according to the width of your blog. It not only enhance UX but also helps Google better understand your content.
3 Bonus Trends
What you just read above are the top 10 SEO trends for 2020. Of course, there are many more things that can help you master SEO this year. Here are some of them:
- The length of content will impact search rankings.
- People will enjoy omnichannel digital experiences.
- The dominance of featured snippets in search results is not going anywhere.
How to follow these Trends?
You know about the SEO trends of 2020, and you also know that these trends can help you achieve success. But the big question is how to follow these trends? What to do to gain maximum from these trends?
The answer to your concerns is Semalt. It is a digital marketing company having expertise in every element of SEO. Whether your business is new or established, Semalt, along with its products and efficient team, can help enhance its popularity in the online world.
This company remains updated with the latest SEO trends and happenings. You can take its help to follow the latest trends and stay ahead of your competitors.